Caroline ThompsonJun 1, 20203 minHow Zoom Becomes a Household Name for Online Focus GroupsAre you one of the many who hadn’t given Zoom much thought before March 2020 when the nation locked down and everything went on-line and digital? At the end of March, searches for 'Zoom' and 'Zoom Groups' hit an all time high on Google Trends. Zoom’s taken off and become a cross-generational household name in the UK and internationally, almost overnight. It has become spring 2020’s brand equivalent of Hoover in the vacuum world back in the 60s. Plus Zoom has captivated the at
Caroline Thompson Oct 29, 2020 5 min Investigating what prompts pick up for Plant-based Brands at POS Plant-based brands are disrupting every category in-store Plant-based brands have disrupted almost every category in our supermarkets –...
Caroline Thompson Oct 2, 2020 4 min Tesco promises 300% increase in meat alternatives, in the name of our planet As we begin October 2020, there's interesting news from Tesco. It is setting ambitious targets on plant-based food sales and are...
