Plant-based brands are disrupting every category in-store Plant-based brands have disrupted almost every category in our supermarkets – from fresh to ready prepared foods, beauty and liquor. Almost a quarter (23%) of all new UK food product launches in 2019 were labelled as vegan, compared to 17% in 2018. A Mintel survey (June 2020) revealed that 12% of all Brits say that a vegan diet is proving more attractive than ever since the start of the pandemic, rising to 22% of Lond