How Zoom Becomes a Household Name for Online Focus Groups
Are you one of the many who hadn’t given Zoom much thought before March 2020 when the nation locked down and everything went on-line and digital? At the end of March, searches for 'Zoom' and 'Zoom Groups' hit an all time high on Google Trends. Zoom’s taken off and become a cross-generational household name in the UK and internationally, almost overnight. It has become spring 2020’s brand equivalent of Hoover in the vacuum world back in the 60s. Plus Zoom has captivated the at