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Great qualitative research 

Our business is understanding people and their thought processes by getting into their world.... provoking new insight and 'moments of truth' to inform your brand, communications, service and retail strategies. 


Online, Mobile and Face-to-face research studies including Virtual Groups and Workshops; IDIs; Asynchronous Online Forums; Mobile Ethnography; Shopper Safaris; In-the-Moment Interviews; Mystery Shopping.


Qualitative and quantitative research methods integrated.


At Caroline Thompson Associates, whatever the challenge, you can trust us to think it through.   We have years' of experience and expertise to bring to the table, and a really flexible, personal approach.


Fast turn-around insight delivered by our bespoke teams of director level consultants. 


We enjoy our work, and we look forward to working with you. Give us a call. 

“Caroline Thompson Associates demonstrate strong expertise in getting to the heart of what matters to our passenger audiences.

Their research insight has informed our strategies to enhance the passenger’s journey experience and increase commercial revenues - and has proven to be invaluable.  


Their work is well thought through and considered, and we are always impressed by their flexible and responsive service.  They are a pleasure to work with.” 

(Head of Research & Commercial Insights,

Heathrow Airport, 2019)


Great brands we work with

What makes a great client and brief? For us, it's the intellectual challenge it presents, the chance to apply some creative thought to the research design, and the opportunity to discover insightful new perspectives on the target consumer. 


These briefs come from all kinds of client, big and small.

Heathrow, Dufry (World Duty Free), Estee Lauder, Travelex, Costa Coffee, Economic Insight, Carnival, Compass Group, Aimia (Nectar) ....


..and many household names in the branded and white label grocery sector.

The majority of our work comes from client referrals.

Our consultants have backgrounds in marketing and research consulting, employing progressive online and digital methods alongside face-to-face approaches.

Give us a call to find out more. 

“Travelex commissioned Caroline Thompson Associates to undertake on-airport qualitative research to inform our product and promotional strategy development.

The quality of the research and insight was excellent. It put us in a much better position to make some challenging decisions and helped us achieve our revenue objectives.”

(Account Director, Travelex, 2019)

Research Consultants

Caroline set up Caroline Thompson Associates in 1999 as a boutique consultancy, bringing together her own expertise with other experienced consultants, creating bespoke teams to address client briefs.

Our collaborative approach and multi-skilled team  stretches our intellectual thinking, provokes creativity in design and analysis, and gives greater flexibility.   

Together, we have a wealth of relevant experience across all sectors, working on both colleague and consumer research projects.

To introduce yourself and/or get some advice, give us a call. We'd love to hear from you. 

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Contact us:


Mob: +44 7887 854 847

Tel:    +44 1932 241 211