Caroline ThompsonOct 29, 20205 minInvestigating what prompts pick up for Plant-based Brands at POS Plant-based brands are disrupting every category in-store Plant-based brands have disrupted almost every category in our supermarkets –...
Caroline ThompsonOct 2, 20204 minTesco promises 300% increase in meat alternatives, in the name of our planetAs we begin October 2020, there's interesting news from Tesco. It is setting ambitious targets on plant-based food sales and are...
Caroline ThompsonJun 1, 20203 minHow Zoom Becomes a Household Name for Online Focus GroupsAre you one of the many who hadn’t given Zoom much thought before March 2020 when the nation locked down and everything went on-line and...
Caroline ThompsonNov 11, 20192 minGenerating footfall through your restaurant door with plant-based optionsYou may have seen that Dublin has been voted the most vegan-friendly city. A fifth of the city’s restaurants are classified as...
Caroline ThompsonNov 11, 20193 minHow marketeers are pushing plant-based eating lifestyles to a peak As a vegetarian since the 1980s, I became used to wearing the ‘fussy eater’ label. But I find that these days being vegetarian is quite...
Caroline ThompsonOct 28, 20193 min'Older consumers' - How adjusting our perceptions opens up new horizonsThe other day I was in a meeting, where someone said, ‘oh yes, M&Co, you know them, they’re the clothes brand for older women” in a...
Caroline ThompsonOct 28, 20193 minHow well do our Food & Beverage outlets delight our Chinese visitors?A quick glance around our international airports, museums, heritage sights and famous retail emporiums leaves no doubt that Chinese...
Caroline ThompsonOct 28, 20197 minHow to engage consumers in Travel RetailTravel environments present the commercial advantage of having a captive audience for a period of time. Brands and retailers recognise...
Caroline ThompsonOct 24, 20193 minHow to unwrap the plant based brandThe challenges for developing plant-based brands and the opportunity for qualitative consumer research to help navigate the market.
Caroline ThompsonOct 24, 20194 minHow a grass roots approach helps shape great vegan product merchandising strategiesPlant based innovation is huge Unless you’ve been out in the wilderness, you can’t help but notice the grass is getting greener in the...
Caroline Thompson Oct 29, 2020 5 min Investigating what prompts pick up for Plant-based Brands at POS Plant-based brands are disrupting every category in-store Plant-based brands have disrupted almost every category in our supermarkets –...
Caroline Thompson Oct 2, 2020 4 min Tesco promises 300% increase in meat alternatives, in the name of our planet As we begin October 2020, there's interesting news from Tesco. It is setting ambitious targets on plant-based food sales and are...
