Retail and Shopper Strategies
We help brands to enhance their retail proposition; develop new product and service strategies; and to increase sales through stronger engagement in-store.
We understand Consumers and Shoppers in everyday and luxury markets, as well as in supermarkets, department stores, and Travel Retail e.g. Bobbi Brown, Jo Malone, Carnival, Dufry (World Duty Free) and Leekes Department Store.
With commerce turning increasingly to digital and online channels, we reflect that in our research approaches - drawing on online and digital research methods, alongside in-person tools, where appropriate.
Observation, In-the-Moment Interviews and Mobile Ethnography to get inside the consumer's personal world; Virtual Online Groups, Consumer Workshops and IDIs to have more considered discussion. We design tailor-made research studies that elicit the emotional and rational factors that influence Shoppers’ retail behaviours.
To find out more, or get some advice, give us a call.