Caroline ThompsonOct 24, 20193 minHow to unwrap the plant based brandThe challenges for developing plant-based brands and the opportunity for qualitative consumer research to help navigate the market.
Caroline ThompsonOct 24, 20194 minHow a grass roots approach helps shape great vegan product merchandising strategiesPlant based innovation is huge Unless you’ve been out in the wilderness, you can’t help but notice the grass is getting greener in the...
Caroline ThompsonNov 11, 20193 minHow marketeers are pushing plant-based eating lifestyles to a peak As a vegetarian since the 1980s, I became used to wearing the ‘fussy eater’ label. But I find that these days being vegetarian is quite...
Caroline ThompsonOct 28, 20193 min'Older consumers' - How adjusting our perceptions opens up new horizonsThe other day I was in a meeting, where someone said, ‘oh yes, M&Co, you know them, they’re the clothes brand for older women” in a...